Procter & Gamble invites Revuze to speak at IIeX Atlanta on Making Better Decisions Faster, by Turning Every Employee into an Analyst

Revuze is honored to be invited to speak at IIeX Atlanta by Procter & Gamble. As a Procter &
Gamble supplier of consumer insights technology Revuze partnered with Procter & Gamble
across many product areas to win its confidence.
Revuze is the first automated market research technology, turning unstructured text from
eCommerce sites, Social Media, call centers, emails, surveys etc. into a complete market
research analysis, covering brands to products to features, without any involvement of IT or
data scientists or experts.
With such a unique technology any employee of Procter & Gamble that needs deep market
information to make daily business decisions is empowered to do so with high level of
confidence and without the need for lengthy cycles of research, analysts or IT projects.
During this session our team will describe the recent emerging trends that enable turning every
employee into a seasoned analyst as well as the technological breakthroughs that enabled the
Revuze innovation. This will include:
 90% of the world data was created in the last 2 years per IBM
 Most of the answers brands look for are already there
 Mining the data today required experts, IT and delivers partial (<20%) results
 AI and ML offers the building blocks to remove the humans from the mining effort
 Machines are much more accurate (Thus Revuze can deliver ~90% accuracy) and scalable
 How Revuze delivers 5-10X more granularity to brands so they can make well educated
decisions
 Sample use benefits across Product, Marketing, Research & QA

Please come see us sharing the stage with Procter & Gamble and see firsthand how you, too,
can empower your brand employees to make better, educated decisions, on a daily basis.
The session description is at https://iiex-na.insightinnovation.org/agenda/session/247046 and
the conference website is at https://iiex-na.insightinnovation.org/ . The conference takes place
in Atlanta between 11-13 of June, 2018 and our session with Procter & Gamble is on Monday
June 11 th at 3pm ET.
Looking forward to seeing you all there and share the next Consumer Insights revolution with
you all!

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